What is Reputation Management?
The reputation of your business is crucial to its growth as survival. The fact that we live in a world largely driven by technology means that your business is always at least potentially in the limelight. As such, managing your business reputation is fundamental.
But what is reputation management?
Corporate or business reputation is the general perception held by both your internal and external stakeholders with regards to your past actions. There’s no doubt that a good reputation will attract customers, vendors, and even investors to your business or company. When people search for information related to your business on popular search engines like Google, you would want them to come across positive comments and reviews. That’s where corporate reputation comes in. You need to manage the online perception of the public about your business.Simply put, reputation management is the process of monitoring the presence of your company online. This means ensuring that the perception of your company in the public is positiveto keep you a step ahead of your competitors.
Most businesses today are conducted at least to some extent online – that is why you cannot ignore what online users are saying about your business. You can spend several years creating a strong and reputable brand but having a poor online perception can undermine those efforts.
A positive reputation can be a great tool for your business.
With almost everybody owning a smartphone, it takes a few seconds to search and access information online about different businesses. Your online reputation can either break or make your business.
Think of blogs, search engines social media platforms, review websites, and the like. Any little negative information on any of these platforms is likely to paint your business in a bad light, and the interconnectivity of these sources can magnify limited negative information.
It does not matter whether the information is true or not; if it is read or listened to, it can readily affect your reputation. But with experienced Seattle business attorneys, you can get advice on how to deal with such cases.
Importance of reputation management
The main objective of reputation management is to counter, weaken, or eliminate negative material online and instead generate and promote only positive information about your business. Sometimes it will take the help of a seasoned business lawyer Seattle to deal with negative information on different online platforms.
Reputation management ensures that only positive information about your business appears online. It also involves countering or eliminating negative comments and reviews on social media and other online channels. In some cases, you will require the help of Seattle business lawyers to force individuals to remove the negative information they posted.
How reputation management works
If your business happens to have negative information online, there are several things a reputation management team and a Seattle business attorney can do to salvage your online image.
A reputation management firm will use various public relations strategies together with SEO marketing skills to bring out a positive image of your business. They will optimize the content to ensure that positive information about your company appears on the first page of Google search results.
Some of the strategies they usually use to counter negative publicity include:
- Social media management
- Thought leadership pieces
- Blog posts
- Review management
- Optimized websites and many others
How Seattle business litigation attorneys can help
As mentioned earlier, business lawyers can also play an important role when it comes to reputation management. In case someone somewhere is intentionally trying to damage the reputation of your business online, one of the best things to do is to engage a Seattle commercial litigation attorney.
Frey Buck has some of the best business lawyers in Seattle. Don’t wait until the damage is almost irreparable before taking action.